- Paris Dauphine-PSL University
- LAMSADE (Laboratoire d’Analyse et Modélisation pour l’Aide à la DEcision)
MAIN RESEARCH AREAS:
- Value Creation
- Big Data and AI in Marketing
- Big Data in Market (Social) Research
RESEARCH PROJECTS/INITIATIVES:
- Director of Marketing & Strategy Department at Paris- Dauphine University
- Past Scientific Director of the “Organizational Performance” Chair
- Past Director and Founder of the Dauphine London Campus
- Past Co-Director of the Master 204 « Market Research and Product Manager