Sylvie Rolland

• Paris Dauphine-PSL University
• LAMSADE (Laboratoire d’Analyse et Modélisation pour l’Aide à la DEcision)

MAIN RESEARCH AREAS:

• Value Creation
• Big Data and AI in Marketing
• Big Data in Market (Social) Research

RESEARCH PROJECTS/INITIATIVES:

• Director of Marketing & Strategy Department at Paris- Dauphine University
• Past Scientific Director of the “Organizational Performance” Chair
• Past Director and Founder of the Dauphine London Campus
• Past Co-Director of the Master 204 « Market Research and Product Manager

SELECTED PUBLICATIONS:

• Rolland S. (2022), La recherche en sciences des organisations à l’ère des données massives ou Big Data dans L'état du Management (forthcoming)
• Pekovic S. et Rolland S. (2020), Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience, Journal of Retailing and Consumer Services, vol. 56.
• S.Rolland, S.Pekovic et H.Gatignon (2017) « Customer Centricity and Organizational Innovation: The Case of Environmental Management Practices », Journal of Business and Industrial Marketing, Vol. 31 issue 7 - Awards for Excellence - Outstanding Papers- 2017
• Rolland S. and Pekovic S. (2016), Customer Orientation and Firm Business Performance: The Mediating Role of Environmental Customer Innovation, European journal of Marketing.
• Dean A. and Rolland S. (2014), “Customer experience management: enhancing experience and value through service management”, Editor Jay Kandampully, Publisher: Kendall Hunt Publishing.
• Rolland S. et Parmentier G. (2013), The benefit of social media: bulletin board focus groups as a tool for co-creation, International journal of Market Research, Vol. 55, N°6.
• Rolland S. et Pekovik S. (2012), An Empirical Investigation of the Effect of Customer Orientation on the Business Performance of French Firms: A firm-level analysis of direct and moderation effects, Recherche et Applications en Marketing, Vol. 27, n°4, pp. 11-38.
• Rolland S. and Freeman I. (2010), E-Qual: A French scale measuring e-tailing service quality, International Journal of Retail and Distribution Management, Vol. 38, N°7.
• Parmentier G. et Rolland S. (2009), Consumers in Virtual Worlds: Identity Building and Consuming Experience in Second Life, Recherche et Applications en Marketing, Vol. 24, N°3.