The Returns to Viral Media: The Case of US Campaign Contributions (with Johannes Böken, Mirko Draca, and Nicola Mastrorocco)
Abstract
Social media has changed the structure of mass communication. In this paper we explore its role in influencing political donations. Using a daily dataset of campaign contributions and Twitter activity for US Members of Congress 2019-2020, we find that attention on Twitter (as measured by likes) is positively correlated with the amount of daily small donations received. However, this is not true for everybody: the impact on campaign donations is highly skewed, indicating very concentrated returns to attention that are in line with a ‘winner-takes-all’ market. Our results are confirmed in a geography-based causal design linking member’s donations across states.
About this workshop
The Public Governance workshop is an online seminar series focused on state of art research in political economy that uses non-traditional data and data-intensive methods.
The workshop gives a platform for the research on the role of governance in designing and developing better policies. Key features are the political environment, the role of the media, the engagement of stakeholders such as civil society and firms, the market structure and level of competition, and the independence of public regulators, among others. Particular emphasis is placed on research with NLP methods due to the proven usefulness of transforming text into data for further econometric analysis.
Periodicity: Mondays from 17h30 to 19h.